"We consider VAR from Perfect a very well-thought and executed campaign. Knowing that VAR in football is generally a controversial topic that people like to hear and talk about, we were thrilled by the idea and knew that it was the right way for us to go. As it was prepared alongside the introduction of VAR in the English Premier League, the timing was crucial. Thanks to the right topic and timing, we achieved good results in terms of both backlinks and social media buzz."