“The cost of above the line advertising in the UK market can be prohibitive. So we needed to think differently. The Chocolate Box give us two big opportunities to interact with our target market – the women of Britain. Firstly the box itself gives us a great sampling opportunity in many of the UK’s top shopping centres such as Westfield in London, Trafford Centre in Mancheseter and Liverpool One. And secondly the videos give us great content for our online campaign.”