Blockthrough helps the world’s largest media companies recover their ad-blocked revenue by delivering a lighter, Acceptable Ads experience to opted-in adblock users, using a filtering technology built on top of Prebid.js. To date, Blockthrough has helped its publishing partners recover more than $80 million in advertising revenue, which would have been otherwise lost to adblocking. Blockthrough’s solution first and foremost respects user choice; it works only for opted-in users, and users can opt out at any time via their adblocker’s settings.