Blinkfire Analytics is the leading business intelligence & marketing analytics platform to evaluate sports, media, and entertainment sponsorships across social media, digital, and Advanced TV. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms.
"When the pandemic hit and the world essentially shut down, we had to pivot to more social and digital activations. For some of our partners, this is still a bit of an unknown area. Blinkfire accurately measured the media value and quantified the exposure and engagement. Working with an established entity – a team who understands the ins and outs of the space – was invaluable for us. We could immediately trust their analysis and insights without any second guessing, and confidently share that value with our partners."
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