Bleed’s work spans brand identity and development, art direction, packaging, printed matter, interactive design, art projects and exhibitions. Bleed is restless, intuitive, and contemplative. They defiantly question convention and the very definition of design. They believe in the power of visual language. Their work deals with long term brand-strategies as well as keeping it fresh by constantly challenging the boundaries of design and media.
"For us, it was important to continue the core concept and emerge as the same bank, while at the same time we needed to modernize our visual identity. Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry."
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