Black & White is a right-sized team of designers, writers and developers working with corporate and B-to-B brands. They create memorable stakeholder brand experiences that shift perceptions, strengthen affinities and encourage goodwill. They specialize in creative services and messaging. For 25 years they have helped clients facilitate new business development and inspired customer loyalty by (re)positioning companies, products or services to accentuate points of differentiation. That differentiation is conveyed through message development and visual communications programs including branding campaigns, environmental graphics and print and digital media. Simply stated – they help businesses become more visible and better understood.
“Black & White asked the right questions to understand the core of what our technology has to offer. The brand development exercises really helped us think through our points of differentiation to not only create the naming and identity, but to help us in terms of the value proposition of our product.”
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