Black & White is a right-sized team of designers, writers and developers working with corporate and B-to-B brands. They create memorable stakeholder brand experiences that shift perceptions, strengthen affinities and encourage goodwill. They specialize in creative services and messaging. For 25 years they have helped clients facilitate new business development and inspired customer loyalty by (re)positioning companies, products or services to accentuate points of differentiation. That differentiation is conveyed through message development and visual communications programs including branding campaigns, environmental graphics and print and digital media. Simply stated – they help businesses become more visible and better understood.
“Our branding exercise resulted in a new identity and website that provide the community with a clear understanding of our strategy and efforts to make Kentucky a better place. Because they took the time to get to know us and our objectives, they were able to help us effectively distill our messaging and capture the essence and scope of the Foundation. Black & White played an integral role in making that a reality.”
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