"With the addition of Black Crow, the percentage of our email revenue that is attributed to flows is much higher. Before it was in the 30s, and now it's actually closer to 50%. I think the numbers kind of speak for themselves. You can quote me on that. It's pretty …
“The great thing about Black Crow is I haven't had to do anything. But even if it's a 10x ROI, or a 5x ROI, or a 2x ROI: take the ROI, and take the level of effort. Do these things match up? Is the lift worth the return? When the …
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