"The quantity of people falling into Black Crow AI audience buckets was surprising. It was 25-30% of incremental individuals that we could identify, which is pretty successful and productive. We get the exact same performance metrics between Black Crow AI and our pre-identified audiences."
"Until recently, campaigns were making up about 80% percent of our email revenue. Now we're seeing a 60/40 split between flows and campaigns. Ultimately we want that growth because it leads to a more personalized experience with the customer."










