“The great thing about Black Crow is I haven't had to do anything. But even if it's a 10x ROI, or a 5x ROI, or a 2x ROI: take the ROI, and take the level of effort. Do these things match up? Is the lift worth the return? When the lift is zero, the return is always worth it.”
"Looking at our monthly fee vs. the revenue, it is about 4x a month lift. The metrics, the measurable ROI speaks for itself in terms of what we've experienced. Black Crow is just an essential part of our tech stack going forward."
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