“I am absolutely astounded by the level and amount of coverage achieved, and the genuine stir Birdsong created for the launch of Absolutely Barking. “The photography was second-to-none; the press release was worded and structured beautifully to capture the unique aspects of my salon that it caught the eye of the national press also. “The PR strategy has helped my business enormously, and once the initial interest waned off, we thought the business would settle at our projected estimate, but week-by-week the business is growing. “As we are now open over nearly three months we are starting to have return customers along with new customers and this is boosting our figures dramatically.”