“Birdsong Communications is approaching PR in Northern Ireland like no other company, and I believe they are getting top results. The country is inundated with PR companies and eager professionals keen – sometimes desperate – to get their clients publicity, often without much success. But at Birdsong, the approach is calm, considered and creative with none of the panic I so often associate with the world of PR. Briefs are directed individually and on a careful time-span, tipping the balance on whether media outlets will bite and publish or broadcast. For example, I have never in my 20 year career in journalism seen so much quality coverage given to a simple dog clipping service in Belfast – double page spreads in national newspapers, full page spreads in regionals, radio interviews and more over a series of weeks. And it’s because the PR approach was not only clever but it was well executed and well timed, and Birdsong found the point of difference the company was offering and celebrated it. Birdsong transformed a common-or-garden service into a phenomenon thanks to the publicity garnered across the board. This sort of success takes drive and personality, exactly what Birdsong offers, complete with know-how and imagination. This is a very good company that delivers consistently on promises without fuss or flap.”