"The customer journey process has changed that view, we now look at marketing in a far more end-to-end approach. We’ve only rolled out 10% of the opportunities identified, but it’s already making a difference to our business. By really analysing what our customers are looking for in a print finishing …

“We are really pleased with the overall result. The website now demonstrates Heald as innovative and leaders in our market, which is exactly what we wanted. The Bigger Boat was excellent to work with and any queries we had were addressed straight away.”