"The customer journey process has changed that view, we now look at marketing in a far more end-to-end approach. We’ve only rolled out 10% of the opportunities identified, but it’s already making a difference to our business. By really analysing what our customers are looking for in a print finishing …

"We’re really pleased with our new direction and website, it really helps to bring our exciting range of toys to life online. Importantly it delivers on our key objectives – to engage millennial parents, become a brand hub and to support our retail partners. We’ve had some fabulous feedback globally …