Big Squid was founded 9 years ago to provide much-needed automation and scale in the Data & Analytics space through a combination of services and software. Their evolution and software development efforts are rooted in addressing real-world business outcomes associated with Data & Analytics deployments across many industries. They focus specifically on the executive and business users’ need to effectively forecast business outcomes and build a business action plan grounded in greater mathematical certainty and ROI. With so much data readily accessible, They’ve built Kraken, a software platform that provides automated access to the power of machine learning for existing Data & Analytics teams and technology investments. With more accurate forecasts and more mathematically sound business insights in hand, executives and business leaders can prescribe action to drive more profitable and effective outcomes. Simply put, they help businesses look ahead, and to be proactive instead of reactive.