“The Beyond Definition team had quite a challenge to tackle with the Express Lanes website overhaul. The site was not only content heavy, but there is also a very important and somewhat complicated API integration that is critical to our payment process. There were a lot of teams involved to get this website up and running and we were all able to work through the challenges to create a wonderful site. The Beyond Definition team did a great job at bringing our refreshed brand look and feel and tone of voice to life, introducing a more modern, simple brand to customers and greater Washington area drivers. Learning and understanding our business can be challenging in itself, but the team got up to speed and delivered a great site that is more engaging and provides a better customer experience.”