Ad agencies start with a consumer problem and create an ad campaign. They’re different. They’re entrepreneurs who see a consumer problem and then invent a better way. Sometimes that better way is advertising. Sometimes, it’s not. Inventing a better way is exactly what they’ve been doing for more than 50 years. They’ve started businesses, grown businesses, sold businesses. They’ve developed entirely new retail models. And yes, they’ve created some of the country’s best known ad campaigns. There’s always a better way. Take it from an agency who’s not just in the advertising business. But in the business business.