We’re still really new, which is why we’re so pleased to have won the award. Take-up from the first window to the second window went up dramatically. We were really pleased with the progress.

We can’t segment people into certain benefits now. It’s really about offering flexibility and choice. Everybody goes through a unique path in life, and they all want something different, so that’s why we’ve introduced three new categories for benefits.

We wanted to find a company to work with that would understand, on a personal and individual level, how much of a difference the right benefits could make for our employees. The benefits needed to accessed in a way that was simple, quick, intuitive, easy-to-use, and built into a system that would appeal to them. For me, the most important thing was that this had to be about our people. Plusnet are a family in Yorkshire, and it’s important, from a cultural perspective, to get the offering right and tailored towards that. Standard products offered in the marketplace wouldn’t work. We wanted someone who would be as excited about thinking out of the box as they were about their existing solutions. That’s why we chose Benefex.