"It was clear that Medical Affairs was struggling with their existing CRM tools. Medical Affairs leaders are scientists, not salespeople. By providing them with the means to evaluate real-time data and analytics, we can help them make better decisions faster, and ultimately improve outcomes for patients."

"Patrick Millar is an accomplished technology and marketing executive with a track record of successfully creating and executing on technology vision in fast changing markets. He is currently launching formatic.ly and serving as advisor to Philadelphia area start-ups."