BME is an easy Javascript/API plugin solution, with no need for set-up time or resources. BME does all the work so the retailer doesn’t need to, allowing the retailer to be more predictive as opposed to purely reactive across all beauty categories. BME also offers companies their own analytics dashboard to capture hyper granular customer insights by beauty profile. Beauty Matching Engine™ has the largest beauty taxonomy database in the world powered by historical purchases, beauty intelligence, individual beauty considerations and most of all competitor information.