“The insights we gained from both customers and non-customers during the project allowed us to make informed decisions about the brand development that will shape strategy for years to come. Beautiful Everything provided us with clear strategic direction from market trends, internal staff feedback and the focus groups, helping us to shape a new brand experience as a team. This allowed the partnership with m360 to work more effectively during the creative development phases. The outcome has been a brand that we’re delighted with and a stronger confidence in the strategy behind its redevelopment.”