"My time is no longer spent repeatedly fielding requests for individual assets when I can simply point them to the brand center and allow them to self-serve from a collection of approved materials. [we are] maintaining a consistent brand identity."

"We have one dedicated resource from an administrative perspective. It does require a full-time position to keep up with it and update content – it’s not a plug-and-play solution. Additionally, the University (VCU) saw what we were doing and decided they wanted a BEAM brand for themselves! We are excited …