“We work with Be Smart on a regular basis and they were our first choice for a project of this magnitude. It became apparent that we weren’t being consistent in the use of our brand identity as the ‘swoosh’ was too deep and interfered with our campaign and corporate messages. The ‘swoosh’ also appeared differently on different sizes, again giving us a consistency issue. The Be Smart team also recommended an update to our logo which we were happy to move forward with in order to project our ethos of keeping people in Staffordshire safe. Thanks to Be Smart, the whole process was pain-free and cost effective; we now have a full set of brand guidelines to use with all design suppliers. Consistency issues are now non-existent making the lives of the comms teams much easier! I’m very happy to recommend them for any large project like this where it’s so important to consider all bases in order to achieve a consistent message.”