“I choose to work with Be Smart because they work hard to understand and fit in with the way a business works. When I took my current role leading comms at an international manufacturing group I wanted to modernise the dated brand style and supporting communications material in a way that was fresh and modern, but sympathetic to the logo and history of the company. After discussing the project with Philippa and the team, they took an in-depth look at material in use across the international group and created a style that better represented business’s vision, values and position as a leading engineering firm manufacturing high precision components. Having agreed the approach, they then worked closely with the business to roll out various publications in the new style, from internal documents to marketing brochures and presentations. I trust them to work independently with other parts of the group, not only because they created the guidelines but also because I know that they will be proactive in ensuring that everything they produce fits with our agreed vision, as much as if they were an extension of my own team.”