"Sales is something that feels awkward for most people. You can quickly learn a few tricks and tips here and there, but it will be all around in your head. You have to have a mental model that you can hang these pieces of information on. The Lean Sales Outreach does exactly that. It combines the knowledge with the tooling and the sequence of actions you should take to reach out to prospects. BeBrave also helps you with suggestions regarding your specific situation from choosing your ideal customer profile to set up the appropriate KPIs. It's a tried and tested sales automation framework that saves you months of trial and error if you'd choose to figure it out yourselves."