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BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to the consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.
“Our approach was focused on creating a system that felt candid and portrayed these ‘real life’ situations as well as the function and beauty of the product.”
"This whole project is focused on the public realm, the spaces between the buildings. Those are the spaces that really matter to us now. The key to this project is …
"Our vision is for the Mercury Mobile App to become the most powerful time-saving weapon in a small business owner’s arsenal. A simple, but verging-on-addictive tool to minimize the mundane, …
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