Bango was the pioneer of mobile internet payments, partnering with leading operators to launch 'charge to bill' services and opening up mobile payments to early adopters and major content publishers. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen. By 2005, when Bango floated on AIM on the London Stock Exchange, Bango had a broad section of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services.
“NEXON have increased ROAS and decreased CPI by targeting our campaigns with Bango Audiences. Bango Audiences use purchase behavior targeting to get our ads straight to payers. This has proven to be a powerful tool in NEXON’s paying user acquisition strategy which we are applying to an increasing range of titles and acquisition campaigns.”
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