Bango was the pioneer of mobile internet payments, partnering with leading operators to launch 'charge to bill' services and opening up mobile payments to early adopters and major content publishers. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen. By 2005, when Bango floated on AIM on the London Stock Exchange, Bango had a broad section of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services.
"From day one, Bango Audiences have outperformed our own audiences. Not only did we immediately start acquiring high value payers but we saw our D7 ROAS increase by 1.5X when targeting with Bango Audiences. We will continue to use Bango Audiences with the support of the Bango Client Solutions Team who offer great strategies to optimize our performance even further. We highly recommend partners to try Bango audiences."







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