Bango was the pioneer of mobile internet payments, partnering with leading operators to launch 'charge to bill' services and opening up mobile payments to early adopters and major content publishers. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen. By 2005, when Bango floated on AIM on the London Stock Exchange, Bango had a broad section of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services.
"Bango helps us partner with operators in key markets. Using payment insights provided by Bango to identify high LTV audiences has delivered Smule a significant increase in acquisition of paying users."
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