"Historically, the product-forward approach was dominant in automotive because seeking immediate feedback in large-scale engineering is very challenging. However, as the focus of the connected car businesses is shifting to creating engaging user experiences through software, there is an emerging need to focus on the customer, because it’s a key …

"As a creative company, we look for creativity, chemistry, and an ability to do outstanding work. We found that at Bamboo Apps and our partnership with them started in 2018, and it’s ongoing. I’m happy with their project management. They also complete their work in a reasonable amount of time."