Frequently Asked Questions
Describe who the software is best for - their role(s) within what kind of companies.
Badger is for all companies that have field sales teams or field sales reps who have to visit their customers face-to-face and want to optimize their daily routes and schedules to be more efficient.
How does this software benefit them?
The Visualize feature gives sales reps the ability to see their customers on the map in color depending on specific criteria. Those criteria are completely customizable and some examples are days since last check-in, sales stage, priority, industry or sales volume. It is also possible to filter customers by these criteria so they only see the ones that they want to see on the map. This feature is great because it helps sales reps prioritize, get a better overview of their different types of customers and focus on their most relevant ones.

The Lasso tool simplifies the process of creating routes. Reps can circle the customers on the map that they want to include in their route and Badger automatically creates and optimizes that route for them. This works on the Web version by drawing a circle around the pins with the mouse, as well as on the iPhone and iPad by circling the pins with the finger. This feature is especially helpful when many accounts are involved. When lassoing the accounts, sales reps can also mass update them instead of selecting them one by one.

The Places feature is a lead generation tool. It allows sales reps to search for leads in their sales territory and discover new opportunities easily. They can for example search for dentists and Badger will show them all the dentists in their area. By clicking on a specific one, it also shows their information such as name, website, phone number and email. They can then add this new lead to the route or even to the accounts. It allows sales reps to quickly find a new lead to visit if a customer cancels an appointment last minute.

Built-in calendar integration on the iPhone, iPad or Android devices allows reps to add their optimized routes as appointments on their calendar with just a couple taps. All routes are pushed to the calendar taking into account things like traffic, so reps get to their appointment on time.

With the Check-in feature sales reps can check-in with customers while out in the field and add notes and details about the appointments.
How technical do users need to be to use the software?
Users don't need any technical skills as the app is easy to use. How to use the different features etc. will be explained in a demo by Badger's customer success team.
How/why is Badger Maps better than those competitors (or most others in their market)? What about it is unique, stronger, easier, etc.?
Badger Maps is focused on one particular type of salesperson - the Field Sales Rep. A Field Sales Rep does business with customers face to face. We believe that this particular type of salesperson has been overlooked by other sales solutions in the marketplace, so we created Badger to help them become more successful.

Badger Maps provides automatic territory management for Field Sales Reps. It helps them take action on their customer data by visualizing it on a map. Reps use it to optimize schedules and routes to get more meetings and sales. Badger focuses on solving their daily problems in minutes rather than hours, and showing the best opportunities along the way. Sales Reps using Badger save time and gain focus, spending less time on driving and busy work and more time on what matters - Sales. Badger reduces driving time by 20% and creates 25% more daily meetings.

Field Sales Reps, also known as Outside Sales Reps, are special because they’re always on the move. They need mobile solutions more than anyone. As a result, Badger prioritizes a great mobile experience via iPhone, iPad, Android, and tablet - not just a desktop.
Which popular or common software does your product integrate with?
We integrate with Salesforce and other CRM's.
Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc), limits, etc. If it's not simple, use broad estimates or ranges for typical setups.
The Basic Plan costs $9 per user/month or $99 yearly.

The Business Plan costs $35 per user/month if billed annually, or $42 per user/month if billed monthly.

The Enterprise Plan costs $66 per user/month if billed annually, or $74 per user/month if billed monthly.

More details for pricing can be found here:
Is there a trial or free download available?
Yes, Badger offers a free trial.
What kind of training/education is offered?
You can schedule a support call and our customer success team will help you with any questions that you have or set up your account. You can also watch our training video to see how to use the different features:

Or check out our knowledge base to get answers to your questions:

We lead all customers through the whole process from getting started with Badger, setting up their account and data, to helping them with any problems or questions they have along the way.
Describe the implementation process and timeline.
You can easily install the Badger Maps App on your mobile device by going to the App Store or Google Play Store. You can start a free trial first to test it, and then simply purchase a subscription within the app. You can upload your customer data yourself or just ask us to do it for you!

We lead all customers through the whole process from getting started with Badger, setting up their account and data, to helping them with any problems or questions they have along the way.
What are the support options? List all.
You can call 415-592-5909 or email us at Feel free to also schedule a support call on our website ( can also use the live chat on our website to get your questions answered quickly.