"Mike Newman at b2me Tourism Marketing was originally commissioned to run a trade engagement workshop for VisitAberdeenshire’s supplier partners across the attractions and accommodation sectors in advance of a UKinbound Discover Workshop for tour operators and DMCs. The success of this workshop led to our partners gaining not only confidence, but also immediate bookings from operators who were delighted at how ‘trade ready’ our suppliers were. We followed this up by commissioning b2me to run a series of masterclasses for partners looking to really get to grips with how to position themselves for the cruise, group and high end individual international markets, and once again are delighted with the results. This was reflected in focussed approach by our stand partners at VisitScotland Expo 2019, who arrived ready to do business, and not simply to 'show-and-tell'."