“When we started the company in 2020, our ideas revolved around building positional player tracking and data visualization solutions for traditional sports, but when they were paused due to the pandemic, we pivoted to esports, and started with data widgets using a similar approach. Moving from there to building a whole AI-driven data infrastructure and generative AI storytelling solution for the esports industry felt pretty natural. It was a big step forward, or maybe a couple of steps, but it all came together naturally.”