“We believe in data-driven growth that doesn’t just come top-down, so we build product thinking into our processes. Avo’s integration with Mixpanel’s Lexicon has been integral to realize this vision."

“When you’re a small team of talented engineers, managing engineering is simple. Where the complexity comes in is with increasing numbers of stakeholders and communication paths. Spreadsheets start to fall apart when things like responsibility, implementation, and naming conventions come into place. Our analytics were bordering on useless because the …