“Digitalisation has reshaped sales and marketing structures, including in traditional industries. For us, marketing communications data provides opportunities to develop our sales. With the help of modern marketing technology, we know what kind of wood processing technologies buyers are interested in and what the differences are in interest around the …

“How your users interact with your website today is not necessarily the way they interact in six months. So it’s important to be agile if we don’t want to be stuck in a website design from two years ago.”