Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
“In our studio there were no physical scenic elements, so the plan was to create “virtual” walls, floor and ceiling canvas, where we could display images captured live, with three fixed cameras, from the outside world, simulating virtual windows, which could on top of that be overlaid with various types of graphics such as statistics from games, weather info, the agenda of events for the day, virtual picture-in-picture displays for live interviews, among others. On top of that, we wanted to insert virtual 3D elements, such as animated players, arenas, maps, team line-ups for the presenters to interact with. And all these elements should be tightly tied to the movements of our studio cameras, so that the final composition looked realistic to the eyes of the viewers at home.”






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