Avenue180 is a digital agency headquartered in Atlanta, GA. Avenue180 an ROI focused marketing agency, focused on tackling unique challenges around big data, web analytics, usability, information architecture, paid and organic search, social media, and reputation management. As opposed to large “boutique” agencies, Avenue180 employs only highly-experienced marketers and analysts, and works with clients who have high demands for improving real business outcomes, not just generic click, pageview, or “ranking” goals. This requires them to have a keen focus on web marketing channels, but far more importantly: an intense focus on the performance of the web site itself.