Attention Insight is AI-powered platform can produce eye tracking heatmaps that are 90-96% accurate without any human participants involved. Previously they collected data from their own commissioned eye tracking studies and from open-source eye tracking datasets. By feeding this data to their deep learning algorithm, they trained it to perceive various designs and images just like humans do.
"Attention Insight is such a brilliant tool. It brings the power of a generally available tool only to big enterprises to small companies and agencies. I just closed a $3K deal using this, validating a concept with a new client."
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