Attention Insight is AI-powered platform can produce eye tracking heatmaps that are 90-96% accurate without any human participants involved. Previously they collected data from their own commissioned eye tracking studies and from open-source eye tracking datasets. By feeding this data to their deep learning algorithm, they trained it to perceive various designs and images just like humans do.
"It has never been easier to get quality feedback on the design of a product that’s under development. Attention Insight helps us avoid many discussions with customers on what’s good and what’s not."
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