"Lubna represents the pinnacle of her field: passion for the craft, excellence in execution and the ability to handle the toughest clients - effortlessly. I have seen her walk into multiple scenarios where paid media is generating sub-par results coupled with no clear strategy. In due time, she turns an entire situation around to delivering results much better than originally envisioned, creating a cohesive strategy and convincing others to work in a more unified fashion. Her willingness to go the extra mile for business stakeholders is second to none as is her character. She will be the voice of reason when others are too afraid to express their thoughts. If you want results and clarity for your business, I highly recommend her professional expertise."