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The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.
dystrick is a Silicon Valley-based creative marketing agency located in Historic Downtown Campbell. They specialize in branding, web design and development, animation and powerpoint presentations, print design, advertising, tradeshow design and much more. With over 19 years of experience marketing in the San Francisco Bay Area & South Bay, dystrick understands the importance of building strong partnerships and trusting relationships.