"Previously, I had doubts about the effectiveness of advisory work with outsiders. There are a lot of advisors on the market, and it is hard to decide, who can really provide added value to a company, especially, that an outsider does not see every element, the way an employee does. …

"Over the years, we repeatedly ran into counselors in various fields, who turned out to have less experience, than us. Fortunately, Artisan was completely the opposite. The planning and thinking process started from a bigger picture level rather than minor technical details, and yet we managed to achieve a fair …