B2B technology companies, mid-market tech, SMEs/SMBs, Enterprise tech, start-ups, healthtech, fintech, cloud service providers, MSPs, SaaS.
Articulate offers strategic, copywriting, and website services for B2B tech clients far and wide. This includes big names in the industry, such as Microsoft and Dell, as well as SMEs and mid-market tech, cloud service providers and SaaS companies.
For clients, our mission is simple:
To build your difference engine.
A difference engine is the blueprint for a better business. You need it to power your growth machine. To optimise your marketing and sales funnel. To move forward.
The term refers to the works of Charles Babbage, the founding father of computing, and Ada Lovelace, the first computer scientist. These two worked together to engineer new technology, invent ground-breaking solutions and solve complex problems. They started the computer revolution that has changed the world.
As fellow technologists, geeks and inventors, we’ve made the ‘difference engine’ our own. Differentiation is at the heart of what we do as marketers. More than anything else, this is what we do best. We believe every successful company has a difference engine. With it, you can stand out from the crowd, beat out competitors, attract customers and become a thought leader in your industry.
And with Articulate Marketing, B2B technology companies get the marketing expertise, strategy and tools you need to build an unstoppable difference engine for your organisation.
UK, USA, English-speaking Europe.
Ecologi
Articulate Marketing onboarded and upskilled Ecologi during their migration to the HubSpot Marketing Hub. Now, they have a solid marketing springboard for success. We helped Ecologi make the most of HubSpot CRM and migrated tech stack to Marketing Hub for an all-in-one integrated experience, with full data visibility. Thanks to HubSpot’s Marketing Hub and our expert coaching, Ecologi can now:
• Access and sync contact data.
• Track lead capture, customer journeys and decisions.
• Create accurate content reports and attribute revenue to marketing activities.
• Build forms with progressive fields to enrich contact data.
• Understand which forms generate leads.
• Ensure compliance and control GDPR messaging.
HealthHero
HealthHero, the largest telehealth platform in Europe, wanted to grow their audience and launch an innovative product, Symbio. Mind and Body: whole health support in one digital application. They needed a high-performance website, targeted messaging and visibility on leads, fast. Our “incredible” team had the cure.
Within six weeks we brought HealthHero onto HubSpot with a new site, a product page for Symbio with its own branding, and with supporting content and messaging around mental and physical health. The brand message is out, loud and clear: Improving mental and physical wellbeing through the power of technology.
With vastly improved data visibility “on a scale we’ve never seen,” it’s clear that traffic has doubled, almost tripled, and quality leads have resulted in big deals in the pipeline. The site is extremely fast, easy to navigate and full of targeted thought leadership content, which is an ongoing project.
Azured
was pivoting to a new business model, had zero website traffic and a mediocre website that didn't reflect the new direction. Core goal: start generating new leads ASAP. We did an accelerated 10k Launchpad project over about 6-8 weeks, including strategic branding activities. We built them a new website on HubSpot and then were brought on for another sales enablement project. Azured are now set up to do outbound prospecting at scale and supported by a new website that communicates their new business proposition more clearly.
From humble beginnings, this one-man-band, founded by Matthew Stibbe, has grown to a mighty, multi-national, multi-certified 20-person team. Today, we’re a proud B Corp, Investors in People certified, Real Living Wage, Climate Positive, HubSpot Diamond Partner and Impact Award-winning marketing agency. We’re determined to build sustainable relationships with our clients, our community and the talent within our teams. So, we invest in all three, with the help of third parties to keep us true to our ambitions in this area. That means we have a positive impact on the world beyond running an exceptional business.
Blend B2B, Fifty five and five, BabelQuest, Deeply Digital, Clients First.
We offer project and retainer pricing at various tiers. Please contact our sales team for a quote.
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