“The major difference coming from traditional cultivation over to a science-based company with tissue culture and creating strains for cultivators is the necessity to be extremely disciplined with data collection and standardization of practices.”

“A lot of our work is partnering with breeders to find unique varieties – to go pheno hunting with them, finding strains that we can stand by, and creating a lot of the data and information that goes into producing high-quality flower and eliminating some of those mistakes for cultivators.”