Arkade is a customer experience (CX) agency specialising in discretionary retail. They are an insights and research led firm that works with brands who have a genuine appreciation of both their products and the people who use them. Their focus is entirely on your customers; what a good customer does, and what your brand does to attract and retain them. Together they work to understand and define your most valuable customers, set goals and concentrate your investment on smart ways to build both their number and value through mutually beneficial initiatives.