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    Audienz blend the best of business consulting and creative marketing to help you break through in the age of diminishing attention spans. For B2B tech companies, Audienz provides a welcome alternative to traditional consultancies and agencies—augmenting your skillset and extending your reach.

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    Sitback is a Human-Centred Design and Development Agency based in Sydney. They specialise in Psychology-based User Experience Design, Web Development and 24/7 Support & Optimisation - working closely with their clients to help them engage more effectively with their customers online. At Sitback, they believe that everyone deserves exceptional experiences. Whether your customers are consumers, companies, students, citizens or staff, they exist to ensure your organisation offers the best possible experience, designed around the needs of your customers, resulting in increased satisfaction and business success.

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    The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.

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