"Having learned about Archant’s full-service strategy, and already knowing the commercial and creative strengths of the team we were dealing with, we were delighted to be able to put that to work on our Innovate East project. It was a first for us, and as a result of the commitment and contribution of partners like Archant, we’re confident we’ll be repeating the project in the future. Whilst every piece of work produced was of a very high standard, perhaps the most rewarding part of this project was how it drew together the Archant and Anglian Water teams, to the extent that Archant became simply an extension of Anglian Water’s Brand and Communications department. We’ve been building our relationship with Archant for almost a decade but Innovate East marks an undoubted high point in that journey."