“We needed something intelligent, intuitive, and with a proven track record in our sector. Aquarium really stood out from the crowd and we were impressed by their dynamism and responsiveness. They used the latest cloud-based technologies, offered out-of-the-box deployment and access from anywhere in the world as well as integration with client facing websites and existing back office systems.Traditional technology models would have held back our initial marketing spend promoting the brand; that’s how significant Aquarium’s transactional model was to our business – we were able to aggressively market and deploy the technology at the same time. So Aquarium really offered everything we were looking for, and we have been delighted with the investment decision we took.”
"We have two customers – the general public and our panel members so we have to be able to satisfy both. The Aquarium platform drives our customer journey from start to finish. It is an all-encompassing process and we understand that if we are to expand and grow the business we have to rely on technology to help us get there.Aquarium has not let us down which is just as well, as I wouldn’t like to have to start this process all over again!”