Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, their software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database they can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them.