“While we knew The MediaGrid was solving an acute pain point for agencies and publishers, getting them to understand exactly what it was, how it worked, and, more importantly, how it solved their unique challenges could be difficult, given the complexity of the current buying landscape and partner ecosystem. We needed a way to change that - to clarify the value proposition, and succinctly articulate the benefits it brings to both publishers and media agencies in an easy-to-digest format. We chose Appetite Creative to help, as they are niche creative innovation specialists with expertise in the tech space.”