“Working with Appetite to create a destination and content that resonated and with the likes of LeadForensics to understand unregistered traffic more, a material difference was delivered. Ad tech has struggled with its reputation in an overcrowded and increasingly inefficient market place, one where intermediaries are immediately mistrusted. Jenny’s team overcame a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin-point the message the shop window gives.”