"It's not every day that we see the 19% conversion rate for our engagement campaigns. But most importantly, feedback from the fans was quite positive, with a notable buzz on social media. The Facebook post about Ville calling is among the most commented posts in our newsfeed. Impressive result for a campaign that cost 100 euros. Outbound IVR looks like a high touch and high impact engagement tactic, and I clearly see a space for it in our marketing mix, be it engaging with fans or promoting ticket deals."