"I was interviewed by a researcher who was looking at how companies work with foundations. He was so impressed by our website and found it really pleasant, appealing and informative. The word ‘appealing’ stayed with me. That means we’ve really succeeded – not too light or pushy, not too dry …

"As mentioned before, we have received a brilliant response to the output when we have been demonstrating it. The site is very intuitive and easy to operate. A rather telling quote is: "We did not know that it looked like this", from a clinic that had previously been very committed …