Anti/Anti is an independent brand design studio based in New York. Founded in 2007, Anti/Anti functions as a brand consultancy working in identity, exhibitions, packaging, typography, signage, advertising, and communication & media strategy. Their role on projects is to identity, define and develop visual narratives for brands.
“There is a deeply-rooted connection to soda that supersedes the big corporate guys– how do we tap back into that association with happiness and celebrate the soda for what it simply is?”
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