“Last spring, I was shopping for a web designer and having a bad case of sticker shock in shopping for a designer to help me develop my website, after a book I co-authored (Asset Allocation For Dummies, John Wiley & Sons, 2009) published. Then my banker mentioned he had a brother in law Sounds like a joke, right, but that turned out to be the best business advice I’ve been handed in eight years of working solo as a fulltime freelance writer. I get lots of compliments from colleagues on the site’s clear and effective design in promoting my work to editors, agents, publishers, and readers. Ed Moore of Animai Design was the most cost-effective designer, but he was also superior in several important ways: He developed a unique design...(and) was incredibly patient and easy to work with.”