


Backlash was created to provide brands with a new more progressive creative experiential agency model - they call this - Big agency thinking, without the price. their mission – to make the power of ‘big agency’ experience driven ideas accessible to any brand, no matter what the budget.
THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations. Founded by Matthew Moulding in 2004, THG operates more than 160 websites that sell premium products across 140 markets. Their digital commerce success stems from developing their own industry-leading and award-winning technology, THG Ingenuity. It powers THG’s own brands, including lookfantastic, MyProtein, ESPA and Glossybox, as well as such international giants as Nintendo and Honda.
Established in 2009 as Adelaide’s first true agency to bridge the gap between traditional marketing communication and the burgeoning technology sector driven customer experience, The Distillery has always maintained their passion for creating innovative creative and technical marketing experiences.


