Fast and accurate labor time tracking and reporting is crucial, especially in managing distributed work teams in remote areas. ExakTime provides torture-tested paperless time clocks for businesses in construction, landscaping, mining, and energy. Technology is changing the category: more companies are moving to sophisticated software and mobile applications. ExakTime challenged us to increase their penetration of larger companies, and support the rollout of new technology in their product line. The campaign includes a series of digital banners and print ads targeted at larger brands. While still in the early stages of rollout, the campaign is already driving leads from Fortune 500 companies, and – importantly – from prospects outside their core construction constituency.