“And I would say it was challenging for our customers as well. For example, the MyAccount 1.0 registration process was very complicated. It had so many steps that customers got bored when they tried to register. They would say, ‘It’s a very long process. It has so many validations, I don’t want to register.’ The look and feel were also not up to the mark. And we thought, ‘Okay, what can we give our customer so we can streamline the registration process?’ This led us to MyAccount 2.0.”