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Liftoff Communications, team is an elite group of senior level, whip smart, super creative and results-focused digital marketing and communications professionals. Liftoff Communications writers are all former journalists, so they have a powerful perspective on what it takes to craft, tell and “sell” your story in a way that resonates (and gets results) with the media.
Look East PR and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and it's the most important factor of all. In fact, their research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information.
Tunheim has successfully helped clients navigate complex change. In particular, they help their clients rethink how they must work to be understood by all their stakeholders. Because being understood leads to success. Communication isn’t the only management discipline — but it is a key one too often not thought through effectively.
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