“TAVA adapted its economic development strategy for 2020 to focus on marketing and public relations by hiring the professional firm Alternative Strategies to catapult the Village and its businesses into a stronger advertising campaign which included multi-media, social media, and web-based exposure,” she said. “The collaboration of TAVA and Alternative Strategies brought about vast improvements in our marketing footprint including more than doubling our social media following and multimedia exposure while also increasing member involvement. TAVA will continue this commitment through December 2021 pushing the revitalization of the district back to prosperity.”